About

Between the heavens and earth.

Our emblem brings together the World Tree of Turkic cosmology and the ram’s-horn motif of Kyrgyz felt-making. A contemporary mark, drawn from older traditions.

Upper stroke

Sky

асман

The upper stroke represents the sky, the upper world. In the image of the World Tree, the branches reach into this realm.

Middle stroke

Earth

жер

The middle stroke represents the earthly world, where human life unfolds. It lies between the sky above and the lower world beneath.

Lower stroke

Roots

жер астындагы дүйнө

The lower stroke evokes the roots of the World Tree, reaching into the world beneath the earth—a realm associated with spirits and ancestors in some Turkic traditions.

Central stroke

World Tree

бай терек

The vertical stroke represents the trunk of the World Tree. Its branches, trunk, and roots connect the upper, middle, and lower worlds into one whole.

Curled ends

Ram’s horns

кочкор мүйүз

The curls echo the ram’s-horn motif found in Kyrgyz felt ornament, traditionally associated with prosperity, strength, and vitality.

Upper stroke

Sky

асман

The upper stroke represents the sky, the upper world. In the image of the World Tree, the branches reach into this realm.

Middle stroke

Earth

жер

The middle stroke represents the earthly world, where human life unfolds. It lies between the sky above and the lower world beneath.

Lower stroke

Roots

жер астындагы дүйнө

The lower stroke evokes the roots of the World Tree, reaching into the world beneath the earth—a realm associated with spirits and ancestors in some Turkic traditions.

Central stroke

World Tree

бай терек

The vertical stroke represents the trunk of the World Tree. Its branches, trunk, and roots connect the upper, middle, and lower worlds into one whole.

Curled ends

Ram’s horns

кочкор мүйүз

The curls echo the ram’s-horn motif found in Kyrgyz felt ornament, traditionally associated with prosperity, strength, and vitality.